While it may not be considered as sexy as lace or cool like denim, linen has a claim to fame with a history that spans over 9,000 years in Asia alone — favoured for its light yet strong properties.
For the coming summer, Hublot puts this hardy material on the forefront with their signature Big Bang collection. Spinning a weft of colours using the natural plant fibres that form linen, the frame and dial of the Tutti Frutti series is created by artisans using a unique weave process with a transparent composite. An eco-friendly substitute to the usual carbon fibre cases, the linen frame threads a unidirectional weave which gives it a similar mechanical strength to carbon fibre, but touts a much lighter weight with the knack for infinite shades.
Outfitting the strap in linen sewn on rubber, Hublot rolls out four different innovations in bright juicy splashes of colour dyed with natural pigments. Bordered by brilliant precious gems along the bezel and dial for a distinctively uniform canvas that required great coordination and skill to create, these timepieces are as stylish as they are sustainable. A limited edition release, the Tutti Frutti collection boasts the HUB4300 self-winding mechanical chronograph movement within its 41mm frame — a marvel that fuses innovative timekeeping with eco ethics that'll tempt you to own each vivid hue.
The Hublot Big Bang Tutti Frutti collection is available at the The Hour Glass. Limited to 200 pieces in each colour.