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Why Chopard’s L.U.C XPS Twist QF Fairmined is a watch with heart

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Why Chopard’s L.U.C XPS Twist QF Fairmined is a watch with heart
Chopard introduces the L.U.C XPS Twist QF Fairmined, an ethically sourced timepiece

'Is my watch made out of components that result from exploitative work' is probably the last thing that ever crosses your mind when you're checking the time, but Chopard has taken the initiative towards sustainable luxury with its new L.U.C XPS Twist QF Fairmined. Within its ultra-thin 7.20mm case is a combination of ethical, aesthetic and technical qualities — a triple threat that sees this limited edition timepiece brimming with distinctive character.

Chopard L.U.C XPS QF Fairmined

Almost immediately, an eye-catching slate gray dial with a stamped sunburst texture gets the conversation going. This textured watch face is inspired by none other than the raw composition of extracted gold nuggets, the very material that will go on to craft the XPS Twist QF Fairmined's sleek 18K rose gold frame. Here's also where Chopard applies its commitment to ethical practices, as every ounce of raw gold contributes to improving the living conditions of the miners, reinforcing the maison's partnership project with the South American NGO Alliance for Responsible Mining to support the local communities over the long-term. Production in Chopard's Geneva workshops also ensure that all Fairmined gold is processed separately and is never mixed with other gold alloys to guarantee the ethicality is never diluted.

Chopard L.U.C XPS QF Fairmined

Chopard L.U.C XPS QF Fairmined

Unique on all fronts, the watch's conscientious moral code is further supplemented by its Fleurier Quality Foundation certification — in other words, the XPS Twist QF Fairmined survived the rigourous testing of haute horlogerie's most demanding inspection. Its self-winding, twin-barrelled L.U.C Calibre 90.09-L is deemed the utmost in reliability, durability and quality finishes, and the exceptional crafting is similarly reflected on the off-centre small seconds sub-dial that gives the piece a touch of asymmetrical appeal. Now every time you glance at your wrist, you'll know your watch has far-reaching ripple effects that go beyond a time-telling instrument.

Chopard L.U.C XPS QF Fairmined

The L.U.C XPS Twist QF Fairmined is available at Chopard boutiques, limited to 250 pieces.

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