Few brands can match up to Chanel in terms of couture — the craftsmanship, detail and savoir faire are unparalleled in the world of fashion. Combining their expertise in high fashion with the art of watchmaking, the French luxury brand has created a couture timepiece for auction at the Only Watch Biennial Charity Auction of unique timepieces, sold for the benefit of research into Duchenne muscular dystrophy.

Paying homage to the craft of couture, Chanel drew on its famous symbol, the camellia, to take centrestage on the watch. Painstakingly embroidered by the master artisans at Lesage, the petals are rendered in white silk thread, and edged with metallic gold thread to give the impression of the flower being outlined in the iconic Chanel chain link. Set with three luminous natural pearls, the watch is framed with an 18-carat white gold ardillon buckle set with 80 brilliant cut diamonds.

The Chanel Mademoiselle Privé watch will go on auction in Geneva on 7 November 2015.