An icon never goes out of style, and much like the First Lady of fashion, the Chanel Première has all the makings of a horology superstar clad in its latest rendition of evocative red. Identified by the chain wrap-around bracelet — a signature detail of the House of Chanel since the '50s and slung over every discerning woman's shoulder in the form of the 2.55 bag — the Première Rock Red cuts a bold statement that's equal parts stylish and sensual.

Infused with a fresh vibrancy and that undeniable ja ne se quoi to give that finishing touch to any ensemble, this high-precision quartz movement is feminine perfection with its the octagonal white mother-of-pearl dial and the crimson leather ribbon threading throughout the watch. And if it's arm candy that doubles up as a multi-purpose accessory, the Première Rock Red's got that covered too as it can be worn as a headband, necklace and an arm bracelet. Hello, va-va voom.

Chanel Première Rock Red

The Première Rock Red is available in Chanel boutiques from mid-January, limited to 1000 pieces.

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