It was circa 2009 when Bulgari decided to take up the good fight to better the futures of underprivileged youths with a partner, the independent global organisation Save the Children. Since then, their ambitions and combined efforts have achieved unprecedented success in just eight years. The noble crusade is buoyed by a bespoke Save the Children jewellery collection, inspired by the Italian maison's iconic B.zero1 design, which has become a sensational sell-out.
Met with a rousing reaction, Bulgari and Save the Children have thus raised $50 million, aiding one million beneficiaries over 33 countries. In celebration of their partnership, the maison has unveiled a new campaign to further broadcast the call of altruism, aptly titled '#Raiseyourhand'. Gathering 26 notable names in a digital project directed by Fabrizio Ferri, the exceptional campaign ties in with Bulgari's Save the Children jewellery collection that sees a new sterling silver and black ceramic bracelet added to complement the original ring and pendant duo.
Featuring influencers like Olivia Palermo, models Chloe Nørgaard and Soo Joo Park, actors and actresses Luke Evans, Nolan Gerard Funk, Naomi Watts and Carina Lau, as well as philanthropist and royalty Princess Lilly zu Sayn Wittgenstein Berleburg — who are but some among the many celebrities lending their voices and their hands to this humanitarian project — Bulgari and Save the Children aspire to motivate others to their cause. So join hands and raise yours with the maison as they embark on a renewed commitment to empower marginalised youths to provide them with a brighter, better future.
The Save the Children jewellery collection is available in Bulgari boutiques. All sales are donated directly to Save the Children.