Due to open in the second half of 2016, Bulgari's new jewellery manufacture will house production activities currently shared by two plants, making it the largest in Europe. The project is an ideal extension of the brand's tradition-meets-innovation ethos, where the first Bulgari Academy will also be housed within its walls.
Designed by architectural firm Open Project, the site is built upon the Goldsmith's Farmstead. The early 19th century building, home to Valenza's first goldsmiths, is rebuilt with the aim of achieving Leadership in Energy & Environmental Design certification. Further innovations include the addition of a separate three-level building fully clad in glass. Complete with a 600sqm internal courtyard, it is designed to provide the entire structure with natural light and ventilation.
An advocate for young talent, the Bulgari Academy is a technical college offering educational support to students and specialist training for new employees. The brand is seizing the geographical convenience by also launching the Employer Branding and Talent Scouting in the area. The intensive programme is tailored to developing expertise through top Italian goldsmith-training colleges.