Sprucing up the Le Brassus countryside with a futuristic helix made of glass and greenery is the soon-to-be realised Audemars Piguet Museum that will be the gateway to the brand's heritage. First announced back in 2014 by the Swiss watch manufacture as an ambitious undertaking known as 'Maison des Fondateurs', the new space will span an impressive 2,800-metre square, constructed entirely in curved glass to form a crystal spiral rising up among Vallée de Joux's rolling plains.
Partnered with Danish architectural firm Bjarke Ingels Group — whose design was chosen as the winning blueprint — to bring this project to life, the new museum will bridge the past and the future with a unique underground structure that links to the original Audemars Piguet building dating back to 1868. Envisioned with several themed spaces that allows visitors to get closely acquainted with the maison's watchmaking origins and its exceptional creations, the museum will also house workshops as well as sound and cinema labs, interspersed with pockets of relaxation spots and contemporary art. A veritable haven of haute horlogerie, the Audemars Piguet Museum is the revolution that will bring the art of watchmaking to the public domain.
The Audemars Piguet Museum is slated to be completed and open in 2019.