'Firsts' are always monumental but none does it on a grander scale than Chanel as they unveil their very first watch collection dedicated solely to men, the Monsieur de Chanel. Drawn from a desire and a vision, this bold signature marks a new frontier in the maison's hallowed halls. What was once purely a woman's domain is now opening its doors to urbane masculinity, coded with the same Chanel DNA.

Chanel Monsieur de Chanel watch collection

A timepiece borne entirely from the ether of the house's creativity, the Monsieur de Chanel is power and beauty crafted in the likeness of the maison, brought to life with specialised tools, unerring precision and a devoted passion. Equipped with the Calibre 1, an exclusive movement manufactured entirely in-house at Chanel's chatelaine in La Chaux de Fonds, this shining example of a fine watchmaking specimen is patented with new functions within its complication: An instantaneous jumping hour and a minute retrograde with a bi-directional adjustment.

Chanel Monsieur de Chanel watch collection

Chanel Monsieur de Chanel watch collection

A demonstration of watchmaking mastery that harnesses micro-shocks and energy consumption, the Instant Jumping Hour utilises two barrels mounted in series for improved battery efficiency that lasts three days. The Minute Retrograde, on the other hand, merges the technical intricacy of the Monsieur de Chanel with its defined aesthetics upon the dial and allows for stunning ease of use when it comes to adjusting the watch — an instrumental tenet of Chanel's haute horlogerie vision.

Chanel Monsieur de Chanel watch collection

Housed in a 40mm case emboldened with sophisticated lines, the perfect circular symmetry of the Monsieur de Chanel was specially designed to evoke a strong artistic element, capturing the light of the silvered opaline watch face to its fullest effect beneath a domed 'glass box' styled sapphire crystal. An expression of the maison's interpretation of refined masculinity, the sleek aesthetics are reaffirmed on the dial, featuring two indicators — the jumping hour at 6 o'clock and the retrograde minute arcing above — as well as a date window, all framed by a unique script. Marked by Chanel with their signature seal of the lion upon the crown, the Monsieur de Chanel is a bastion of steadfast strength and masculine appeal that is carving out a new class of its own.

The Monsieur de Chanel is available at the Chanel Fine Jewellery boutique.