The Swiss maison is taking the recently launched Pilot's watch series to new heights with its latest newfangled and interactive campaign. Inviting online audiences to digitally write a message in a virtual sky and then share it to third parties, users can select one of four vintage airplanes — each representing a different era — and then pick the related timepiece before getting to fly the aircraft on a mapped out course to spell the message.

Pioneering the incorporation of WebGI, the interactive campaign allows players to access the platform in full 3D-graphics on any browser and device without the need to download an app. The final message that appears on the screen can then be shared through social media or email. This marks yet another milestone for the esteemed watchmaker — establishing its vow to always #B_Original.


Click here to launch the IWC Skywriter.