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IWC Schaffhausen's Portofino Automatic Moon Phase 37 lends a hand to the community

Not just a pretty face

IWC Schaffhausen's Portofino Automatic Moon Phase 37 lends a hand to the community
Swiss manufacture IWC launches its tenth edition of the Laureus Sport for Good Foundation timepiece

Now and then, IWC Schaffhausen reveals its keen appreciation for culture and sports. Active on the film and motorsport front in partnership with Singapore International Film Festival and Mercedes AMG Petronas, the Swiss giant proves to be quite the all-rounder with its long-standing support for a good cause. 

IWC Schaffhausen's Portofino Automatic Moon Phase 37 lends a hand to the community (фото 1)

Reaching out to the community through the Laureus Sport for Good Foundation that runs sports-focused initiatives for the betterment of disadvantaged youths' futures, IWC releases the Portofino Automatic Moon Phase 37 — a 42 hour power-packed timepiece that stands for its beneficiary. Part of the proceeds for the 37mm steel, blue stunner will go to towards the foundation, a gesture befitting of their decade long partnership and an intrinsic promise of IWC's steadfast loyalty. 

IWC Schaffhausen's Portofino Automatic Moon Phase 37 lends a hand to the community (фото 2)

The best part about this particular Portofino aside from the diamond sprinkled dial? The winning piece of work from IWC's children and adolescent drawing competition — held in tandem with Laureus Sport for Good's objectives — is immortalised on the watch's case back. A uniquely endearing reminder to always extend a helping hand.

The Portofino Automatic Moon Phase 37 is available at IWC Schaffhausen boutiques, and is produced in a limited quantity of 1,500 pieces. 

Andrea Sim

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