With all the makings of a men's timepiece, the Chanel Boy.Friend is the masculine wristwatch we've been waiting for — simple, contemporary and not the slightest bit pretentious.

The Boy.Friend is an interpretation of a men's timepiece that still retains the soft characteristics of the brand's iconic Première line. This is the French luxury house's first feminine creation — since the J12 — that's designed with masculine codes.

Featuring strong angular lines and its signature Première case shape, the watch is available in two sizes: Large measuring 34.6 x 26.7mm and extra-large measuring 37 x 28.6mm. Six permutations boasting a manual or quartz movement will be offered in 18 carat beige or white gold. If you enjoy a little more sparkle, you can choose to go with a diamond-set bezel.

Set to launch in stores this September, the Chanel Boy.Friend makes for a handsome addition to both casual and dressy ensembles.