It sets your heart pounding and your eyes ablaze with desire; it is passion and sentiment, a signature and an irreverent style — it is the Cartier Love. And though it has been 40 years since the pivotal jewellery collection changed and shaped the landscape of romance, this symbol birthed in the age of free-spirited '70s New York has only gone on to spread its wings across the generations with an unrivalled notoriety.

Cartier Love collection

A bold declaration of love that carved itself in the chronicles of modern history, famous couples have bound their affections for all eternity via Cartier's screw motif bracelet, including Hollywood legends Elizabeth Taylor and Richard Burton, and Italian screen stars Sophia Loren and Carlo Ponti. Worn close to the wrist and close to the heart, this contemporary red thread of fate is universally recognised by its flat linear design, enveloped in a graphic elegance by its row of screws — part rock and roll, and altogether sleek and timeless.

Taking this iconic originality up a notch, the Love collection delineates its sensational silhouette into bracelets and rings with audacious glamour made stunningly alluring entwined in two interlocking bands and bedecked with glittering diamonds alternating between the screw motifs. Cast in classic white gold and stylish pink gold, the Cartier Love collection is powerfully captivating and emotionally spellbinding, whether it's worn as part of a pair or otherwise. Because the course of true love never ran smoother.

The Love collection is available at Cartier boutiques.