Burberry's newest scent is the freshest and lightest yet from the My Burberry family. Sparkling yet intensely feminine, this Eau de Parfum reveals a confident, cheeky and energetic mood. Renowned perfumer Francis Kurkdjian who co-created the scent with Burberry's Christopher Bailey reveals that the scent is not targetted at one specific type of woman. He says, "It's not for me to decide who wears the fragrance. It is a dated concept to imagine her – she is not blonde or brunette. It's just about having that attitude, being playful and daring at the same time, embracing her femininity."

As for the light, floral and fruity scent, Kurkdjian took inspiration from a not altogether unexpected place, considering the brand's heritage. He says, "My Burberry Blush takes its inspiration in a London garden in the first light of day as flowers blossom with a spirited burst of energy. The fragrance features top notes of glazed pomegranate and lemon from Sicily. Then the fragrance lingers into heart notes composed of geranium leaves, crisp apple and rose petals. Last, jasmine flowers and wisteria complete the trail of this perfume."

Like the other fragrances in the series, My Burberry Blush comes in a weighty, glass flaçon, has a horn-look lid inspired by the buttons of a Burberry trenchcoat and a hand-tied gabardine knot at the neck of the bottle. The juice inside? This time it's a soft and sophisticated pink liquid that aptly represents the spirit of this fragrance. To explore three facets of the fragrance we called on three talented and spirited women who embody this scent.

My Burberry Blush is available at all Sephora stores islandwide now, and in all major departmental stores from 1 September.