If you're not into Samsung smartphones, then chances are you're an Apple fan. If you are a hand-over-heart devotee of the Silicon Valley tech giant, have you heard of the switch from liquid-crystal displays to OLED (that's Organic Light-Emitting Diodes for the uninitiated) for the screens of iPhone 7s? Well, Android users will be quick to point out that Samsung's Galaxy series has been using OLED technology for at least three years. How's that for staying ahead of the pack?

Samsung goes further to take things up a notch with the launch of the Galaxy J5 which boasts a 5.2-inch Super AMOLED screen. What this means is that you'll find crisp, vivid and true-to-life colours that make for a better viewing experience when you browse through that occasional selfie binge or breathtaking sunset snap from your weekend escapade to Bali. Fitted with a 13-megapixel rear camera, 5-megapixel front camera, and a MicroSD slot with up to 128GB expansion space, your phone can easily double up as your camera. Equipped with the Quick Launch Camera feature, you're just a simple double-tap away from immortalising those one-in-a-lifetime moments you would want to relive.

The Samsung Galaxy J5 is available from 2 June in white or gold at local telecommunication operators, selected major consumer electronic stores, authorised retailers and Samsung Experience Stores.