No fashion startup can marshal a slew of supermodel high-flyers like Chaos does for its debut video. Think Karlie Kloss, Taylor Hill, Binx Walton, Anna Ewers, and Lexi Boling — all of whom have placed pre-orders, according to an interview with Business of Fashion, for Chaos' latest product. But then again, Chaos is not your regular startup. A brainchild of British stylist duo and best friends Charlotte Stockdale and Katie Lyall, their luxury tech accessory label is the anticipated zenith of their 15-year partnership in the fashion industry — beginning with a 10-year stint at British Vogue, then a move to i-D, and now Garage magazine. It also doesn’t hurt that their company CV reads like an index of storied houses the likes of Chanel, Dior, Fendi, and Gucci.

Launching on Matchesfashion.com exclusively, Chaos’ poppy luxe tech accessories feed on fashion’s modern obsessions of customisation, technology, and insouciant cheek. From soft deer skin cases embroidered with Valley of the Dolls-style pill capsules or embedded initials, to gold-plated charms and hands-free zips, these personalised off-kilter statements are the chic guarantee for jazzing your phone with a distinctive look.

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Chaos is available online on Matchesfashion.com.