When Apple and Hermès unveiled their Apple Watch Hermès collection yesterday, we weren't the only ones to do a double take. Who would have expected the tech giant to team up with the grand dame synonymous with French luxury? "Apple and Hermès make very different products, but they reflect the deep appreciation of quality design," said Jonathan Ive, Apple's chief design officer.
However, the unexpected union gave birth to some stunning results. The Apple Watch Hermès collection pairs an Apple Watch in stainless steel with finely craftly leather bands in Single Tour, Double Tour, or Cuff — distinctive stylings that any Hermès fan would recognise in a heartbeat. While the leather bands vary in design, one thing remains across the entire collection: each stainless steel case is etched with the Hermès signature. The wearer will also have the choice to include a customisable watch face with three dial designs inspired by the Clipper, Cape Cod, and Espace Hermès watches.
"At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives," said Pierre-Alexis Dumas, Hermès' executive vice president in charge of artistic direction. "What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team."
The Apple Watch Hermès collection is available at select Hermès stores, specialty stores and department stores in Singapore from 5 October. For more information, click here.