Arne Sorenson, President and Chief Executive Officer of Marriott International, weighs in on the big question
Loyalty points are one of those little things that make a big difference. Suite upgrades, free nights, VIP access, and late check-outs are but some of the perks you can expect if you've clocked up enough points on your account. These welcome bonuses are all too familiar for fans of Starwood's Starwood Preferred Guest (SPG) programme — arguably one of the best loyalty programmes in the industry.
Now that Marriot has bought over Starwood for a massive $12.2 billion in stocks and cash, many SPGs (not to be confused with the other SPG Singaporeans are familiar with) are left wondering about the fate of their points. Before you go into full-blown redemption mode, rest assured that your points are still very much valid. In an interview with Forbes, Arne Sorenson, President and Chief Executive Officer of Marriott International assured readers that the points accrued from the loyalty programmes of both hotels are not going away anytime soon. "They are both extraordinarily powerful programs and we will make them more powerful and relevant," Sorenson said.
Now that the two hospitality titans have become one, guests can look forward to a combined inventory of over 1.1 million rooms in 5,500 hotels the world over. Now that luxury properties the likes of St. Regis, W Hotels, The Ritz-Carlton and Bvlgari, now sit under one supersized portfolio, it looks like you're going to get a lot more mileage from your points than ever before.