Everyone talks about the preservation of craft and craftsmanship, but few make the effort to lend their support in tangible ways. The Balvenie, however, has launched an initiative that provides local craftsmen with the space and means to further their practice.
Dubbed 'The Balvenie Connoisseurs of Craft', the programme hopes to spark a cross-pollination of ideas while facilitating the transfer of knowledge and skills. The craftsmen chosen to participate in the programme include printmaker Joseph Chiang, industrial designer Melvin Ong, carpenter Greg Swyny, leathercrafter Tan Boon Hwee, and metalsmith Daphne Tann.
It isn't surprising that The Balvenie is the driving force behind this initiative. After all, craftsmen — ranging from coppersmiths to coopers, have long worked with the whisky brand to turn out The Balvenie's iconic single malt scotch whisky. Speaking about the initiative, SiJie Leaw, Regional Brand Manager of The Balvenie, shared, "By joining hands with local artisans, we want to help preserve and nurture the art of handcrafting in the region, much like the thriving craftsmanship at The Balvenie distillery."
Keen to get crafty? Look out for special workshops led by the local craftsmen themselves. For more details about the workshops, click here.