A year ago, I had the honour of attending the intimate global launch of Haig Club in Edinburgh, hosted by one of its brand owners and one of the most renowned personalities in the world — David Beckham. After witnessing the launch for myself, it was clear that Beckham, Simon Fuller and Diageo were intent on building an iconic brand by starting a new narrative for whisky, one that acknowledged the rich history of the spirit but challenged some of the preconceived notions that came with it.
After a chain of country-tailored launch events around the world, Haig Club surprised us with a series of intimate and stylish pop-up experiences in some of the world's most exciting cities. Haig Club London kicked off the series in March while this last week saw the launch of Haig Club Miami, doubling as the single grain whisky's first anniversary celebrations.
I had the good fortune to attend both of these week-long pop-ups and I think I've determined what makes the series so special — a historic and ultra-exclusive venue, inventive food, Haig Club cocktail pairings, and an audience of diverse influencers who enjoy living life to the fullest. Here are some of my favourite moments from the trip as captured on my iPhone.
The majority of guests who flew in for the festivities stayed at the W Hotel South Beach. After close to 30 hours of flying, I was happy to head straight to the pool for a stretch and a swim.
After settling in and with a few hours of free time, I headed to my favourite multi-label store in Miami, The Webster. If you're ever in South Beach, this is the place to go for a curated selection of contemporary and luxury brands. I managed to score a dress from the Mary Katranzou x Adidas collection.
I promptly wore the dress to breakfast the next day with Teresa Fan and Ewan Gunn from Diageo, as well as Malaysian F&B blogger, Sue Lynn Tiong. With a few hours to spare before the evening, I explored some of Miami's outstanding art deco buildings, including the new Edition hotel which took over the space previously occupied by the old Seville. The lobby is breathtaking and the hotel even has a bowling alley along with its very own ice skating rink.
After that, it was back to the room to get ready for the night's festivities. I'm very glad I had professional help from Bo.
We were all then whisked away to the secret venue, (I can now reveal that it was Al Capone's old home on Palm Island) to meet the other guests who had flown in from the world over to immerse in the Haig Club Miami experience.
#Funfact: This was once the biggest private pool in America. How things have changed.
After dinner, we moved into a hidden speakeasy-style lounge for more exceptional cocktails before closing the night at the after party at Zuma. Needless to say, I can't wait to discover what the next Haig Club event in Shanghai has in store.