If you've been keeping up with the Kardashians, you would have witnessed how the launch of her lip kits broke the internet. To be specific, thanks to armies of girls clamouring for all eight shades from Kylie's lip gloss collection, the entire website crashed, taking with it the formidable Google Analytics. 

Such is the power of the young Kylie. If Helen of Troy had a face that launched a thousand ships, Kylie has the lips to launch a billion pageviews. It's no surprise then that sporting giant Puma has also taken to waving the Kylie trump card. Come 1st April, Puma will debut its latest trainers for women, with who else but Kylie fronting the campaign — and no, it's not an April Fool's joke.

Puma Fierce
"Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign," says Adam Petrick, Global Director of Brand and Marketing for Puma.

Dubbed the Puma Fierce, these laceless training shoes are calibrated with a supportive midsole and flex-grooved outsole that allow for dynamic multi-directional movements. These hard-working shoes don't look too shoddy either. Its sleek silhouette means that you can wear it straight from the gym to coffee with the girls. 

The Puma Fierce will be available in four colours globally starting 1 April 2016, with additional colours dropping throughout 2016. Grab your pair at Puma and Limited Edt Stores.