Zalora partners with Singapore Fashion Week on instantly shoppable collections

Singaporeans are passionate about a selective few matters, and shopping strikes a chord with most of us just as food functions as fellowship. What's better, is when instant gratification is part of the equation. Following last year's foray into the 'see now, buy now' model — that saw a physical pop-up retailing runway pieces post-fashion week — Singapore Fashion Week (SGFW) ramps up speed this year with a digital partnership with Zalora, offering for purchase the full collections from a crop of designers as soon as their looks hit the runway. 

Through a shoppable live stream, snag the garments from Singapore-based brand Ying the Label and homegrown name Weekend Sundries that are showing as part of the Fashion Futures 1.0 Multi-Label runway on 27 October. In spirit of supporting our island's best talents, that of Fashion Futures 2.0 designers Ginlee and Ling Wu will also hit the web on the e-tailer site after their shows. 

Access Zalora's shoppable live stream at 6:30pm on 27 October. Shop Ginlee and Ling Wu's latest runway collection on Zalora.sg.