On 7 December, Hannah Jinkins was announced as the winner of the H&M Design Award 2016. Along with the title, Jinkins earned a one-year mentorship with H&M, €50,000 and the opportunity to develop her winning collection to be featured in selected H&M stores and online in fall 2016.
The London Royal College of the Art graduate was selected from eight finalists by a distinguished panel of jury that included fashion photographer Nick Knight, esteemed stylist Katy England and #BalmainArmy president Olivier Rousteing among others. So what exactly caught their attention? The 24-year old's collection displayed tension between opposing forces shown in tough raw denim mixed with soft inner linings of silk, while oversized silhouettes are made feminine.
"I was so impressed by Hannah's collection. It is very contemporary, with a real understanding of a woman's body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016," says Ann-Sofie Johansson, creative advisor of H&M.
Having stood against the world's most respected design school graduates, Jinkins' victory is a massive step towards her ambition of starting a label and beyond.
For more information on H&M Design Award, click here.