It's an unlikely gathering of women that the Italian luxury house has handpicked to stand behind their Wave bag. Shying away from overexposed personalities and gravitating towards the underdogs, the brand's bag of the season — the Wave — brings together talent from all walks of life in their recent project. Up-and-coming models, industry royalty and silver screen sirens are captured in the first series of the Wave Attitude project, which brings personalities and bag together. 

With each individual that donned the gommino studded Wave, the versatility of the bag's handsome curves cut from luxurious leather becomes apparent. It's made to suit the rocker, eclectic, boho and classic girl alike — a bag for the people. 

Julia Restoin Roitfeld, Lizzy Jagger and Langley Fox Hemingway are just some of the faces in the short clip above. Twin models Giulia and Camilla Venturini who made waves during SS16 with their buzzcuts get their facetime as well. Hit play to see the Tod's Band in action. 

Tea Falco, actress

Mae Lapres, model

Julia Reston Roitfeld, art director

Chloe Norgaard, model and DJ

Cora Corre, model

Giulia and Camilla Venturini, models

Chelsea Tyler, influencer

Antonine Peduzzi, designer

Quentin Jones, fashion filmmaker and illustrator

Louisa Gummer, model

Lizzy Jagger, model

Sonia Sieff, photographer


Polly Morgan, artist

Langley Fox Hemingway, artist