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Superga taps Pyper America for a sneaker collaboration and summer campaign

It's a shoo-in

Superga taps Pyper America for a sneaker collaboration and summer campaign
Move over Alexa Chung, there's a new It-girl in town

It's no secret that the Smith gene is a formidable force in the modelling sphere. We've obsessed, double tapped (um, only on Instagram) and crushed on Lucky Blue Smith, but this time, it's older sister Pyper America that has our attention. Following the footsteps of Alexa Chung and Abbey Lee Kershaw as the face of Superga, the model fronts the brand's spring/summer 2017 campaign sporting her favourite kicks. 

Ever wondered which sneakers Smith personally loves? Get up to speed with the video below.   

Also partnering with the label on a sneaker collection slated to launch in fall/winter 2017, stay tuned for the first look at four limited edition designs soon be unveiled. In the meantime, catch bae rocking her kicks below.

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