Ever the provocateur, Hedi Slimane has us all excited about his latest announcement: The house that Yves built is making its return to couture. After Yves Saint Laurent's 200th couture show in 2002, the French fashion house quietly phased couture out of its business, opting to create one-off red carpet pieces for select celebrities instead.
Housed in the historic 17th-century Hôtel de Sénecterre, the new couture house of Yves Saint Laurent will have three different areas: the Salon Couture, the Atelier Flou (dressmaking), and the Atelier Tailleur (suits and tailoring) for clients to get fitted for their custom dresses and suits. The space also comes with a "geometric garden" designed by Slimane, and will display furniture and specially commissioned art from both his own and the house's private collections.
Of course, when it comes to Slimane, you can expect there to be exclusivity when it comes to dressing clients. "Hedi determines which of these pieces will carry the atelier's hand-sewn couture label 'Yves Saint Laurent'. These couture pieces may be women or men, a tuxedo or an evening dress, daywear or eveningwear," the company said in a statement. "The 'Yves Saint Laurent' private atelier label is made of ivory silk satin and is numbered by piece. The atelier keeps a strict record of all the couture pieces in a gold monogram book."
No word has been released if the house will show on the couture schedule, but according to a report from The New York Times, the Fédération Française de la Couture has not received any notification from the house about joining the schedule as yet. Here, we give you an exclusive look at the couture house's first campaign.