"It's a big deal that my name is on something. It's not just my name, it's my grandparents' name, which is a big, big deal, and you know I feel very emotional about it," Reese Witherspoon said about her first fashion label, Draper James, at a press conference in New York last week.
The label gets its name from Witherspoon's paternal grandparents, Dorothea Draper and William James Witherspoon, and is said to be a sportswear and lifestyle brand inspired by the south of America, where the actress grew up. "In the South, there's a lot of colour, prints, tradition, traditional fabrics like gingham, plaids, stripes. There's also definitely a feeling that what you wear makes you feel better, especially if you're wearing colour, prints or joyful things," she said. Naturally, she brings this love of colour and print into her her designs, so there are plenty of bright prints and colours injected into all aspects of the brand.
Witherspoon said of her brand's approach, "We're thinking about all kinds of women. I understand that dresses that would look good on my mother are a different thing than what would look good on my daughter or that would look good for me. We really try to bear that in mind — that women come in all shapes and sizes. We want them to feel pretty."
Currently Draper James is available online, but those looking to buy a little bit of Reese will have to wait a while longer — the online store has almost completely sold out and will be restocking soon. The female-focused label will also be housed in a 3,000 square-foot store, which takes inspiration from her Nashville home, but it is still under construction and will open later in the year.