For Ray-Ban, campaigns have always been focused on individuality and personality rather than the product itself. This season is no exception, with the sunglasses brand launching another phase of its 'Never Hide' series. Titled 'Never Hide #Campaign4Change', the campaign features eight different scenarios that showcase the vibrant lifestyle that Ray-Ban stands for. From doing what scares you to adding more colour to the world, the campaign bears messages that are brilliant and inspiring.
In addition to the global campaign images, the brand is also reaching out to local communities to create their own #Campaign4Change. Singapore's own musicians Tosh Zhang and Shigga Shay, along with DJ Tinc, are leading the movement by coming up with their own campaigns for change bearing powerful messages.
Ray-Ban is calling on you to join their campaign — you can come up with your own #Campaign4Change here.