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Ray-Ban's first store in Singapore is now open

New digs

Ray-Ban's first store in Singapore is now open
A rundown of the eyewear brand's first standalone in town

Don't underestimate the modest space Ray-Ban has shacked up in on the first floor of Plaza Singapura. Splashed in the brand's signature red, it is home to a wide range of more than 500 pairs of sunglasses and optical glasses — inclusive of its junior collection.

Singapore's brick-and-mortar follows Ray-Ban openings in New York, London, Milan and Shanghai. On the expansion, Alessandro Medi, Luxottica's regional director retail Southeast Asia said, "We want to translate the core principles of the Ray-Ban spirit into a physical space; a temple which is the maximum expression of the Ray-Ban brand. We believe that it will reinforce brand connection and awareness, and offer consumers a full product assortment and service."

The above is rings true; the store purvey not just frames, it is a one-stop destination for customers in need of new eyewear and prescription lenses, which are taken care of in-store. It also trickles down in smaller ways exemplified in the brief history lessons chronicling iconic styles — the Aviator, Wayfarer, Round and Clubmaster — told through eye-catching graphics, which enrich the curious shopper while doubling up as decor. 

A selection of Ray-Ban's SS18 collection: 

Located at #01-25, Plaza Singapura.

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