In with the new: PS by Paul Smith
Season of change
Come this fall, major shifts will be put in place for Paul Smith. With plans to streamline the brand, the British brand will be collapsing their multiple lines into just two — Paul Smith and the new PS by Paul Smith. Retaining the trademarks of Paul Smith — bold colour and sharp tailoring, PS by Paul Smith will feature a more affordable collection of casual wear for both men and women.
Renowned for its eccentric take on British fashion, the label’s decision to restructure is one to keep tabs on. With unfussy silhouettes and understated details, PS by Paul Smith autumn/winter 2016 is a nod to the brand’s idiosyncratic twist on classics. The line is characterised by a varied selection of denim, jersey, knitwear and outerwear, placing it right at the forefront of the ready-to-wear market.
At the core of the collection is its range of denim, fine-tuned down to the wash and fit. For days where you need to layer up, you’ll find structured blazers, utilitarian parkas and printed bombers fit for any occasion. Punctuated with pops of primary hues and graphic prints, the collection is an introductory glimpse into what the new line has to offer.
Polished off with a brand new logo designed by London-based artist Fergus Purcell, the new line is bound to make an impact. The image update doesn’t stop there — every PS by Paul Smith space will feature neon pink, concrete and convex circular mirrors, keeping it patently Paul Smith.
PS by Paul Smith AW 2016 will available in stores from August 2016.
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