Famed for its exceeding exclusivity, Prada is the luxury giants' late bloomer when it comes to going digital. Taking a bold step, the house known for its subversiveness will be making its digital presence on Mytheresa.com. The luxury fashion e-tailer  is set to sell the iconic Italian house's broad edit of ready-to-wear, bags and shoes, starting with its FW16 collection.
alexa chung mytheresa.com prada
The launch coincides with Mytheresa.com's 10th anniversary. In celebration of the momentous milestone, the online retailer teamed up with multi-hyphenate and IT girl, Alexa Chung, to shoot the Prada fall/winter 2016 editorial and a behind-the-scenes video at the Aman Venice hotel as lensed by Hordur Ingason.

Prada ready-to-wear and accessories are available online at Mytheresa.com from 15 July.