The month of September in the fashion world is the most thrilling time of the year. Like Christmas is to a kid, the spring/summer fashion month is to style-savvy fanatics. But instead of waking up to stuffed stockings and candy canes, think of the brand new season's clothing, accessories and styling inspiration fresh from the runways as the fashion devotee's reward for being good all year.
While these fashion weeks are usually privy to the industry's insiders, here's how you can be a part of it: Via Front Row by The Shoppes at Marina Bay Sands — a month-long line-up comprising of trend-led and craft-focused festivities. In other words? It's an invitation to immerse yourself in the latest from fashion, right here on our own sunny shores.
Spanning across four weeks in tandem with the New York, London, Milan and Paris fashion weeks, the skating rink — dubbed the Front Row City — at The Shoppes at Marina Bay Sands will take on the stylistic tune of each captial, with trend talks and interactive displays curated to engage and educate. Do expect double the fun with the special shopping privileges that come along with it, but don't be surprised that you'll never want to leave. Known as the Front Row Boulevard, a whole new shopping experience awaits at the space between the Chanel and Gucci boutiques on Level 1, set to take on the spirit and iconic fashion codes of the respective cities each week. Just imagine: Traversing the globe on a shopping spree minus the jet-lag and drying in-flight air. Yes, please.
For what to do, see and shop the whole of this month at Marina Bay Sands, stay tuned for our comprehensive guide to the Front Row coming your way on 8 September.
Front Row at The Shoppes by Marina Bay Sands takes place from 8 September to 5 October.