Nicolas Ghesquière has been known to kindle the unthinkable in many instances. His fondness for all things modern and contemporary for example, has redefined the heritage and travel maison as a beacon of the future. Tasked with bringing Ghesquière's limitless imagination to life is Faye Mcleod, Louis Vuitton's visual image director who has designed 11 of Printemps Haussmann's store windows in a collaboration between the two trailblazers.
As a visual representation of what the maison and Ghesquière stand for today, these displays are like none other — mannequins are suspended and backdropped by craggy terrain, as if caught mid-act in outer space. Taking the experience beyond the optical dimension, step inside the atrium of Printemps and a pop-up will immerse you in the brand's narrative. Exlcusive pieces from the ready-to-wear FW16 collection and the Petit Noé decorated with travel stickers — amongst other unique variations from their Monogram World Tour collection — are up for grabs. Including, an olfactory treat courtesy of the brand's newly launched scent range, Les Parfums.
More than just a shopping opportunity, think of it as getting to know the heart of Louis Vuitton like never before; in an intimate and expansive experience not to be found the world over.
Embark on the journey with Louis Vuitton x Printemps from 27 August to 22 October 2016.