Enter the futuristic universe of Louis Vuitton at Printemps, Paris
Louis Vuitton loves Printemps
Nicolas Ghesquière has been known to kindle the unthinkable in many instances. His fondness for all things modern and contemporary for example, has redefined the heritage and travel maison as a beacon of the future. Tasked with bringing Ghesquière's limitless imagination to life is Faye Mcleod, Louis Vuitton's visual image director who has designed 11 of Printemps Haussmann's store windows in a collaboration between the two trailblazers.
As a visual representation of what the maison and Ghesquière stand for today, these displays are like none other — mannequins are suspended and backdropped by craggy terrain, as if caught mid-act in outer space. Taking the experience beyond the optical dimension, step inside the atrium of Printemps and a pop-up will immerse you in the brand's narrative. Exlcusive pieces from the ready-to-wear FW16 collection and the Petit Noé decorated with travel stickers — amongst other unique variations from their Monogram World Tour collection — are up for grabs. Including, an olfactory treat courtesy of the brand's newly launched scent range, Les Parfums.
More than just a shopping opportunity, think of it as getting to know the heart of Louis Vuitton like never before; in an intimate and expansive experience not to be found the world over.
Embark on the journey with Louis Vuitton x Printemps from 27 August to 22 October 2016.
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