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Longchamp's Le Pliage ramps up its personalisation game, adds backpack to the range

The more the merrier

Longchamp inducts new colours, shapes and motifs to its customisable offering

Pride of ownership has the power to bestow the darling status upon any possession, and Longchamp is well in the know — the French brand's personalisation service saw lift off in 2016. In spirit of keeping things fresh, an upgrade is underway for spring/summer 2018.

Le Pliage Cuir — that's the leather collection — sees the backpack joining the array of models up for customisation, and welcomes 12 new motifs for hot stamping in eight colours upon an assortment of five bag sizes. The press stud on the bags' flaps also gets an overhaul with an addition of eight new shades, to be married with a variety of 12 leather and eight lining colours you'll be able to choose from.

Longchamp's updated nylon range now boasts a total of 15 canvas hues — three more than its original count of 12 — in three sizes, and three colour options for hardware. Both the leather and nylon collections feature exclusive hues available only through the personalisation service. 

Longchamp's Le Pliage Personalised is available only at the Ion Orchard boutique. The Le Pliage Cuir backpack will be available for personalisation from 28 March.  

 

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Text: Andrea Sim

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