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Loewe makes hippie culture chic again with the help of Paula's Ibiza

Flowers in the air

Loewe makes hippie culture chic again with the help of Paula's Ibiza
Their special collaboration in ready-to-wear and accessories launches this May

Jonathan Anderson — the creative director of Loewe — was just a kid when he first stepped into Paula's boutique, tucked in the heart of Ibiza old town.

He's not the only one to look back fondly on his experience.

Paula's shop in the Balearic island was fashionable among an elite crowd between 1972 and 2000; Donna Summer, Freddy Mercury and Valentino were just some of the intellectuals, artists, actors and aristocrats who frequented its floral interiors and lavish shows. It gained cult status over the years. The quintessential everyday Ibizan life was always at the epicentre of Paula's narrative, from which she helped popularise the bohemian culture, dressing it with floaty dresses and blouses and an extensive use of nature-sque prints, all with a touch of glamour. 

An all-grown-up Anderson revisits his long-time inspiration for a capsule within the spring/summer 2017 collection. With a range of archival prints as well as garment designs adapted from Paula’s best-sellers (thanks to Paula’s co-founder, Armin Heinemann) the maison brings forth a collection that looks both into the past and the future of hippie fashion. 

Alongside the ready-to-wear — mostly tailored with Paula's medley of birds and petals on crêpe dipped in rich saffron and turquoise — is an Ibizan translation of Loewe's much loved Puzzle bag and T Pouch, which will carry a vivid parrot motif, applied with the house’s innovative leather intarsia technique. Hats, necklaces, wallets, scarves and espadrilles to follow.

The Loewe x Paula's Ibiza collection will be available in stores and online in May.

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