With its Kate Spade New York and Madison Avenue lines, this American label has established itself as the go-to brand for kittenish elegance. Walk into a Kate Spade store and you'll be greeted with flouncy frocks and flirtatious tops, all enlivened with punchy prints. But launching this spring, the new Broome Street label — the younger sister to the former two — will be adding understated casualwear to the sartorial canon. 

The moniker of the off-shoot celebrates the location of Kate Spade's first boutique in Soho, New York, nestled within a line-up of stores that boast the leading purveyors of laidback cool. Think: Acne Studios, Alexander Wang and Iro, amongst others. It's only befitting then, that the brand's new foray into easy-going everyday wear, encapsulates the quintessential New Yorker insouciance. 

Look forward to shopping the Broome Street label's fuss-free statement jumpers, chambray dresses, and colour-blocked Oxford shirts — all you have to do is mix-and-match to formulate a personal recipe for instant chic.

The Broome Street label will be available at select Kate Spade New York boutiques and online here