As any fashion-lover will tell you: It's every girl's dream to own a Valentino dress.

And, on the back of announcing a strong first quarter result — Valentino has reported net revenues of 256 million Euros; a 9.4% increase compared to the first quarter of 2015 with 234 million Euros — it will now be cheaper to own that dream dress thanks to a price realignment in Asia.

Buoyed by positive growth in all markets (including double-digit growth in USA and Japan) the company has decided, starting from today, to reduce the price gap between European, Greater China and Southeast Asian markets.

In short, European pricing for Valentino will remain unchanged but prices in Asia will be reduced. Wait, do you hear that? Yup, it's tills ringing around the island already. 

In a statement released by the luxury Italian label: "This strategy is aimed at strengthening the brand image and global quality distribution, protecting the interest of our customers and safeguarding the recent direct retail investments made by the company."  

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