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Feel emotions you can't describe? Here's how Hermès would define them

As easy as ABC

Feel emotions you can't describe? Here's how Hermès would define them
True to the maison's whimsicality, a vocabulary list of made-up nouns — just like your childhood lingo, but chicer, bolder and better

Ever come across an exquisitely stitched leather wrap bracelet and experienced an inexplicable desire to have it cradle your wrist? Like most mere mortals, we probably chalk it up to fashion lust, want, or even a flimsily justified need, but how many times have you been adamant that there has to be better explanations than that? In the world of Hermès, they call it 'bijoumandise': A noun referring to an "insatiable appetite for the perfect fashion jewellery". Pronounced 'bee-jour-mand-ease'. Now try saying it.

Dreaming up an entire vocabulary list (titled, Hermèsistible) centred around the stylish, playful core of the maison, Hermès puts into words the indescribable emotions, thoughts and actions that all ladies are bound to experience in any one instance — but, lack the words to fully express it. Case in point: Just this past Christmas, we were 'hyperstitioned' ("spellbound to the point of indecision") by the Cape Cod's straps in classic orange and bold, electric blue, but we simply thought we were plain ol' greedy, didn't we?

Here, our top five favourite Hermèsistible nouns, including the two latest additions 'timidand' and 'unflockability'. 

1.
Unflockability. (un-flock-a-bee-li-tea). noun
"Resolutely opposed to following the herd." 

Feel emotions you can't describe? Here's how Hermès would define them (фото 1)

2. Timidand. (tim-id-and). noun.
"Hiding shyness behind expressive hands."

Feel emotions you can't describe? Here's how Hermès would define them (фото 2)

3. Glamouflage. (gla-moo-flaj). noun.
"The art of camouflaging a defect with a deftly placed jewel."

Feel emotions you can't describe? Here's how Hermès would define them (фото 3)
4. Cookiesteria. (coo-keys-tea-ree-a). noun.
"The insatiable urge to find your future inside fortune cookies."

Feel emotions you can't describe? Here's how Hermès would define them (фото 4)
5. Egosportitude. (ee-go-spor-tit-you-d). noun.
"Centre-court narcissism, where every serve is an opportunity to vogue."

Feel emotions you can't describe? Here's how Hermès would define them (фото 5)
Discover Hermèsistible, an interactive site. 

Andrea Sim

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