Known for their punchy graphics, Happy Socks has roped in Billionaire Boys Club — a design venture between Pharrell Williams and Japanese fashion icon Nigo — to release a collection of socks and underwear perfect for those who don't take themselves too seriously.
As spreading happiness is their motto, it seems only befitting that the Swedish label teamed up with the Happy crooner for a fine marriage of the fun aesthetic the former purveys, and the streetwear edge of the latter. Billionaire Boys Club's iconic graphics (the diamond and dollar, as well as the helmet) are splashed across the collection that's best worn with a devil-may-care attitude.
While the socks are unisex, the underwear are only for the lads — that's if you can stop your lady from pinching them.
Purchase the collection at 3 Temasek Boulevard #02-433, Suntec City Tower 5, or online here.