Coach turns 75: Discover their archives this weekend at Ngee Ann City
A crash course in history
Coach has come a long way from its humble beginnings as a family-run leather workshop operating out of a Manhattan loft. Esteemed for their premium leather accessories back in the day, seven decades on and the American empire is now a full fledged fashion label at the peak of its domain. While creative director Stuart Vevers is accredited for the brand's recent — and delightfully modern — facelift, 75 years is time enough to look back on the colourful history it's charted over the last century.
Located at Ngee Ann City's Takashimaya Level 1 Atrium, discover the house like never before through these activities that they have in store:
An exclusive, vintage capsule collection of bags
Scouring the globe for their It-bags released during the 1970s and '80s, the OG Dinky, Duffle and Saddle bags were picked up, resurrected and then customised by their New York artisans. Fun-loving patches and floral appliqués now adorn these vintage pieces that are yours to take home — but, be warned: These come in extemely limited quantities.
Prices start at $1190.
A lesson in leather
Playing to their expetise in leather work, Coach has enlisted the presence of experts on site to educate exhibition goers on cleaning and caring for leather, as well as their monogramming services. Bonus: Discover the inner workings and craftsmanship behind the Coach bags.
A monogramming trunk will be showcased at the exhibition.
Get to keep a piece of history
The cherry on top of their birthday blowout is definitely the coffee table book that's jam packed with tidbits. Archived photos, sketches, iconic advertising campaigns and muses chronicle the journey of an empire that rose from ground zero to hero. Count yourself a Coach fanatic? Then pick up a copy of Coach: A Story of New York Cool for a real insider's treat.
Coach: A Story of New York Cool will be available at the Coach Wisma Atria and Ngee Ann City boutiques from 22 October.
The Coach 75th Anniversary exhibition is located at Takashimaya Level 1 Atrium, Ngee Ann City, from 22 October.
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