Creative director Jonathan Anderson has enlivened the Spanish house since his appointment in 2013, placing the label on the radar of a younger audience with his design direction. Conceptualised by the wunderkind himself, the Casa Loewe boutique offers a retail experience beyond the tangible purchase — it's calibrated to become the abode of all Loewe lovers with its homely interior inspired by the brand's 1959 flagship boutique in Madrid.
Upon entering the store, the vast emerald canopy — originally designed by Catalan architect Javier Carvajal — draws you in, but the spacious nook dotted with homely walnut furniture, taupe carpeting and brass finishing is what keeps you there. Bask in the cosy atmosphere while perusing the brand's wares, including a limited edition edit of Loewe icons in gorgeous ivory leather.
The Elephant coin purse, T pouch and the brand's must-have arm candy — the puzzle bag — now sport a new hue, whitewashed in commemoration of the inaugural boutique. Already own Jonathan Anderson's design hits from the Spanish brand? Pick these up anyway — they are collector's items after all.
Shop the limited edition collection at Casa Loewe, The Paragon, #01-11.