"This season, we're throwing out the rulebook," declared designer Michael Kors. And who better to enlist as the face of a noncomformist than Danish supermodel Freja Beha Erichsen? Reknowned for her boyish gait, devil-may-care tattoos and transformative traits when lensed, the personification of fashion individuality heads the Michael Kors fall 2016 advertising campaign.

Also on board are models Emmy Rappe, Romy Schonberger and Sven de Vries — all immortalised in the American label's fluid silks and furs on a helipad backed by New York's unrivalled skyline. Fronting Michael Kors Men is Dutch model Wouter Peelen, draped in fall/winter's laidback tailoring cut from luxurious wools and cashmeres. In the coming months, the full menswear line will be available at the soon-to-be unveiled flagship store at Mandarin Gallery, for the very first time in Southeast Asia. You know what that means: Stay tuned for more.

Buro exclusive: First look at the Michael Kors Collection FW16 campaign

Buro exclusive: First look at the Michael Kors Collection FW16 campaign

Buro exclusive: First look at the Michael Kors Collection FW16 campaign

Buro exclusive: First look at the Michael Kors Collection FW16 campaign

Buro exclusive: First look at the Michael Kors Collection FW16 campaign

Buro exclusive: First look at the Michael Kors Collection FW16 campaignBuro exclusive: First look at the Michael Kors Collection FW16 campaign