And just like that we're live.
It's been a long road from Moscow to Singapore, but after a champion effort by the entire team, Buro 24/7 launched in Singapore with a seated lunch attended by over 180 guests in the historic (and beautifully sun-drenched) Clifford Pier at The Fullerton Bay Hotel.
Miroslava Duma, founder of Buro 24/7, and Michael von Schlippe, president of Indochine Media Pte Ltd unveiled the site with a 'digital ribbon cutting' in front of Singapore's top movers and shakers. Notable attendees included His Excellency Andrey Tatarinov, Russian ambassador to Singapore; American designer Diane von Furstenberg; Steven Kolb, CEO of the CFDA; Vietnamese model and personality Vũ Hà Anh; and of course, our beautiful #FriendsOfBuro such as Anita Kapoor, Yvette King, Velda Tan, Nathan Hartono and Rich Herrera. The editors-in-chief of other Buro sites — Turkey, Azerbaijan and Malaysia — were also present.
During the lunch, guests were encouraged to take a #selfie with Buro-branded selfie sticks, which were later included in the gift bags (c'mon, you know you want one). To follow all the social media action, check out #Buro247Singapore on Instagram and Twitter.
Special thanks to our launch partners Coach, Aesop, Samsung, Infiniti and The Fullerton Bay Hotel.
For an inside look of our launch party, click through the slideshow below.
To see an exclusive video of our launch, click here.