It's taken two years, but Hugo Boss creative director Jason Wu has infused the label with the femininity that he is best known for. "I wanted to start with collections that related more closely to the menswear DNA. Now it's a little less strict, but with all the neatness," Wu told What resulted was an elegant take on modern tailoring: Retaining the codes of the brand — rigorous tailoring, clean lines — he took liberties with a palette of pastel shades and playing with colour blocking for a beautiful interseasonal collection.