Blueprint Tradeshow participants headed for NYC showrooms
Next stop, the Big Apple
Blueprint Tradeshow and Emporium, the trade arm and shopping extravaganza of Singapore Fashion Week, concluded on the weekend. Attended by media and buyers from around the world, and some for the very first time — including Buro's very own Miroslava Duma and stores like Harvey Nichols (Kuwait), Opening Ceremony and Fred Segal (Japan) — it seeks to foster greater brand awareness and exposure for new or emerging designers based in Southeast Asia.
According to Melanie Keys, Blueprint's head of buying and designer relations, the participating homegrown products and brands that received the most buyer and media attention were: The artisanal jewellery from Carrie K; leather and exotic skin creations from Ling Wu; apparel from Biro; accessories from both Ivonovi and ALT by Curated Editions; swimwear by K.Blu; and one of Duma's favourites, the geometric wooden clutches finished with brass detailing and hardware at One.61.
Contemporary menswear label, Biro, and avant-garde accessory brand, Ivonovi, were also elected by a panel of judges as the two inaugural winners of the SG x NY Designer Mission 2015. Evaluated on quality, craftsmanship, social media presence, visual merchandising presentation and export readiness, these two winning brands secured showroom representation in New York City as part of the spring/summer 2016 Market Week that will take place in September this year.
The panel of judges included Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA); Christelle Valliant, creative director of Tangs; Elisa Pervinca Bellini, editor of Talents Section, Vogue Italia; and Lynette Lee, CEO of the Textile & Fashion Federation (Singapore).
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