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Shopping alert: Alexa Chung's new fashion label is finally here

Brit sensibilities

Shopping alert: Alexa Chung's new fashion label is finally here
Your one-stop shop to dressing like the style icon

Since the late '00s, countless number of articles, Tumblr posts (and then progressively Pinterest boards and Instagram accounts) documenting Alexa Chung's every thread has permeated our style lexicon. Were you obssessed with dungarees, tea dresses, denim shorts and '70s mini skirts at one point or another? Blame Chung. The one thing the model-presenter does damn well is influence. A skill she's mastered way before Instagram turned it into a livelihood.

After lending her face to fashion campaigns and style, to design collaborations, she's finally bitten the bullet and launched her very own eponymous label — one that basically allows fans to pick up her all-time favourite pieces. No points for guessing: It's a range of kick flare jeans, granny dresses, mohair jumpers, mini skirts and dungarees, complete with an assortment of strappy flats, booties and platform heels. All tinged with the kitchy, vintage flair Chung is known to adore. 

Shop the inaugural season: 

The full collection is available on www.alexachung.com.

Andrea Sim

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