"If you only have love for your own race then you only leave space to discriminate," raps The Black Eyed Peas before crooning, "Where is the love?" in their 2003 hit single. Fast forward 13 years, the track still echoes a question the world has failed to answer time and time again. The ever-philanthropic Pharrell Williams takes it into his hands, or rather feet, to change that.
A passion project with Adidas Originals, Hu is a collection of apparel and shoes, representing Pharrell's vision of connecting people through love, energy and colour. "Hu is short for human — human being, human race, humankind," explains Pharrell, "But Hu, itself is also a reference to colour. As human beings, we all have a colour. We all look different, we all speak different languages, but we're all connected."
Injecting primary colours on the limited edition NMD that launched back in July, Pharrell and Adidas make their return with a diverse range of vibrant hued footwear featuring flags, stripes and translations of the phrase "Human Race" in English, French and Japanese. The shoes feature Adidas' Primeknit uppers, white Adidas Boost midsoles, and a breakthrough lacing system in which laces are woven through the stabiliser of the shoe's cage, offering both support and freedom. Available in 5 colour ways of scarlet, black, blue, green and tangerine, each colour is printed with its own split slogan: "Hu Race", "Human Species", or "Hue Man".
It's a celebration of the spirit of equality, acceptance, co-existence and understanding. With the launch of Hu, Pharrell casts the spotlight on the Native American community in North Dakota to share their stories of compassion and culture. "By understanding humanity's past, we will build a bridge to its future," Pharrell affirms. "I play for the human race."
Adidas Originals = Pharrell Williams Hu is available at Adidas Originals Store @ Pacific Plaza and LE Vault @ 313 on 29 September.