Singapore boutique Actually launches new label

Classically kooky

Singapore boutique Actually launches new label
On the eve of local boutique Actually's ninth anniversary, we take a sneak peek at their upcoming in-house label

After nine years in the retail industry, local boutique Actually is finally bringing its creativity to the design scene. Taking its name from the multi-label store, the inaugural collection has two lines: Classic and Kooky. The Classic collection is for the minimalist — think well-designed pieces including a functional drawstring bag that doubles up as a tote and, classically Singaporean, a chic tissue holder. 

As the name suggests, Kooky is left of the middle and is characterised by neon colours and unique prints that take inspiration from Asian tableaus. A limited-edition range of passport holders bearing the Actually logo is sure to be a great conversation starter, as are the handy drawstring pouches that can hold everything from a Polaroid camera to loose knick-knacks.

The Classic and Kooky ranges will launch on 28 May and will be available exclusively at Actually Orchard Gateway.  

Text: Pakkee Tan

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