There has been a considerable number of brands breaking the suit-and-tie mould at the recent menswear fashion weeks. Much less about sartorial traditions and, instead, rooted in street culture and gender neutrality. Off-White, Gosha Rubchinskiy and Vetements in particular, have been making waves with their idiosyncratic approach to casualwear. The new streetwear phenomenon in a nutshell: The oversized shirt is the new starched Oxford, and hoodies — best worn with irony — the endorsed substitutes to suit jackets.


Get familiar with the three labels forging the new face of men's fashion, and shop our picks to get your streetwear game off the ground. 

1. OFF-WHITE

Off-White SS16

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2. GOSHA RUBCHINSKIY

Gosha Rubchinskiy SS16

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3. VETEMENTS

Vetements SS16

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