Filling the shoes of a soccer legend like José Mourinho is not an easy task, but Xabi Alonso has been handpicked to do just that. Taking over as the face of Porsche Design Sport by Adidas, Alonso will take part in the brand's events, public appearances and advertising campaigns.
"Xabi Alonso perfectly represents the brand's values: style, engineered luxury and sports", said Gert-Jürgen Benz, vice president of style collaborations global marketing at Adidas. "He is an internationally known, world-class athlete, and has a reputation for stylish dressing, so this cooperation is an enormous momentum boost for us."
With Alonso's fame as a style star both on and off the field, it will be interesting to see the midfielder's impact on the brand DNA.