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Mr Porter launches kidswear and playdates will never look the same again

Poster child

Mr Porter launches kidswear and playdates will never look the same again
Dapper men aren't born, they're cultivated. Mr Porter is lending their expertise to the cause

When it comes to the practice of good habits, if you want the learnings to stick you have to start them young. And by all accounts, good fashion is good habit. Cultivate the appreciation of quality in children, so they grow up to value clever investment over mindless consumption. Teach them the true cost of the clothes on their back, so they buy smarter and better, not more.

Consider Mr Porter's new kidswear range to be lesson one.

Newly launched, the boys' section of the menswear portal is set to grow to mirror the panache of its big brother. Six brands are paving the way — Hartford, Vilebrequin, Mollusk, Orlebar Brown, Polo Ralph Lauren and Frescobol Carioca — with 90 introductory pieces spanning shirts, polo shirts, T-shirts, shorts, swimwear, hats and towels already ready for checkout. Sure, they'll set you back further than your average buy in Cotton On or Seed, but hey, you'll know for certain that Vilebrequin is going to survive many a hand-me-down, and look damn good at it too. Another good habit you can preach.

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Text: Jolene Khor

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